For the Heineken Ridentity project 23 craftsmen from 23 Viennese districts were brought together to co-work on a prototype for the new “Viennese Citybike”. Under supervision of the Radwerkstatt 23 unique parts werde designed and produced by the participating companies. The project not only documents the development process of a bicycle, it also puts a spotlight on the culture and craftsmanship of a whole city. The complete bike was finally revealed at the Wiener Fahrradschau.
Agency: Virtue
Job: Lettering for the chain ring
Photos: Virtue
Rendering: Versus Design
